In today’s digital world, every business wants to grow online and increase their website traffic. But getting higher organic reach and better ranking on Google is not easy without a proper SEO strategy. In this case study, I will share how I improved the organic performance of ecashbooks.com.au in just 2 months.
Using smart SEO techniques like website auditing, keyword optimization, content update, and technical SEO, I increased their website’s clicks by 172%, impressions by 332%, and improved the average position from 87 to 23. Let’s dive into the details.
📖 Project Overview
Website Name: ecashbooks.com.au
Industry: Accounting and Financial Services (Australia-based)
Project Duration: 2 Months
Goal: Increase organic traffic, search visibility, and improve average position in Google SERPs.
When the client approached me, their website had very low organic clicks and poor visibility. They wanted more traffic and leads from organic search.
📊 Initial Performance Data (Before SEO)
Before starting my work, I collected performance data from Google Search Console to measure their current organic reach.
- Clicks: 100
- Impressions: 5,200
- Average Position: 87
This data clearly showed that the website was not ranking well on Google and had limited visibility.
📌 Work Process & Strategies Applied
To achieve these targets, I followed a structured SEO plan divided into multiple phases:
🔍 1️⃣ Full Website SEO Audit
The first step was a detailed SEO audit using SEMrush, Ahrefs, and Google Search Console. The audit helped me identify:
- On-page SEO errors (duplicate meta tags, missing alt texts, broken links)
- Technical SEO issues (slow loading speed, mobile usability errors)
- Crawl errors and sitemap issues
- Low-performing keywords and pages
- Toxic backlinks affecting authority
Action Taken: I prepared an audit report and listed down tasks based on priority.
📝 2️⃣ On-Page SEO Optimization
After the audit, I worked on improving the website’s on-page SEO factors:
- Optimized meta titles and descriptions with targeted keywords
- Fixed heading tags (H1, H2, H3) structure on important pages
- Added alt tags for all images
- Created SEO-friendly URLs
- Added relevant internal links to improve navigation and crawlability
- Improved existing page content for better readability and keyword density
📄 3️⃣ Content Optimization & Blog Strategy
Content is one of the key parts of SEO. I reviewed their existing content and found it wasn’t targeting the right keywords or optimized for SEO.
Steps I Took:
- Updated existing service pages with proper keywords and FAQs
- Created new SEO-friendly blog posts targeting accounting, tax return, and bookkeeping keywords for Australia
- Improved readability by using short paragraphs, bullet points, and proper headings
- Added CTA buttons to increase user engagement and lead generation
⚙️ 4️⃣ Technical SEO Improvements
Technical SEO has a big impact on website ranking and user experience. I solved several technical issues:
- Improved page speed by compressing images and removing unused scripts
- Fixed mobile usability errors
- Created and submitted an updated XML sitemap to Google Search Console
- Set up schema markup for services and location data
- Fixed crawl errors and removed toxic backlinks through disavow
🔗 5️⃣ Backlink Building & Off-Page SEO
To improve the website’s domain authority, I created a backlink strategy:
- Submitted the site to Australian business directories
- Published guest posts on niche-relevant blogs
- Got backlinks from accounting-related forums and Q&A platforms
- Disavowed low-quality backlinks that were harming SEO
📍 6️⃣ Local SEO Optimization
Since the website targets Australian clients, I worked on their local SEO:
- Claimed and optimized their Google Business Profile
- Added location-based keywords to service pages
- Built local citations and directory listings
📈 Performance After 2 Months of SEO Work
After implementing these strategies, I again checked the performance data from Google Search Console.
Results After 2 Months:
- Clicks: 272
- Impressions: 22,500
- Average Position: 23
📊 Result Summary:
✅ Clicks increased by 172%
✅ Impressions increased by 332%
✅ Average Position improved from 87 to 23
In just 2 months, the website’s organic performance improved dramatically. It started appearing on Page 1 and Page 2 for several targeted keywords, leading to more organic visits and leads.
📌 Conclusion
This case study proves that with the right SEO strategy, any website’s organic traffic and search ranking can be improved in a short time. By focusing on on-page SEO, technical fixes, content optimization, and backlink building, I successfully increased ecashbooks.com.au’s visibility and organic traffic within 2 months.
If you want to grow your website’s search traffic and online presence, proper SEO is the key.
Project By:
Abu Sayed
Senior SEO Specialist | Webs Magicians